FROM ATTENTION TO AUTHORITY

Business of luxury Image credits: courtesy of Shimul Patel DREA BY SHAMBHAVI SHIMUL PATEL ON STRUCTURE, POWER, AND THE LONG GAME. Shimul PATEL, Founder- Self-Cntrd. From Attention to Presence When Shimul strips Self-Cntrd down to its essence, she reveals something profound: "It's about shifting a woman from seeking attention to commanding presence." This isn't merely marketing speak, it's the philosophical foundation upon which her entire brand is built "Fast fashion can imi

THE ALGORITHM VS. THE CRAFT: A LESSON IN DIGITAL LUXURY

Business of luxury Image credits: courtesy of Simran Kothari DREA BY SHAMBHAVI Simran Kothari: If everyone has it, nobody wants it anymore. How do you sell exclusivity on platforms designed for mass accessibility? We sat down with Simran Kothari, Digital Marketing at Loro Piana and LVMH, to decode the delicate balance between visibility and mystery. The "If Everyone Has It" Trap The dopamine rush of millions of views. But Simran warns that "The most dangerous thing is when

THE DISCIPLINE OF SCALE

A CONVERSATION WITH SANYA DAWAR ON LUXURY MARKETING MASTERY. CULTURE & INDUSTRY INSIGHT Image credits: courtesy of SANYA DAWAR SANYA DAWAR: "I chased rooms where I could learn scale." SANYA DAWAR Deputy General Manager, Marketing — DLF Luxury Malls Ex–Forest Essentials | Christian Dior Couture What accelerated your career beyond talent and hard work? "Clarity and proximity," Sanya states. "I never chased titles for the sake of them. I chased rooms where I could learn scale,

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